Expanded game offers from Playtech

July 17, 2011 | Posted on by

Expanded game offers from Playtech

Playtech has experienced a great level of expansion this year, after the purchase of Ash Gaming developer, with the amount of £23 million.

Ash Gaming has been founded in 2002 and it is a leading game developer of slots and  sport betting products with more than 30 licenses.

As Playtech CEO, Mor Weizer stated, Playtech will use Ash Gaming to continue the delivery of high quality games to its licensees and  extend the portfolio. This is a good opportunity for Playtech to enhance player experience and the loyalty programs.

Next year is expected to be even better for Playtech, which is raising a £100 million fund for its acquisitions program and joint ventures.

Playtech already ahs a joint venture with William Hill, providing software to reputed operators like Bwin.Party and Paddy Power. This joint venture took Playtech’s name high in the industry.

Playtech’s portfolio of games already contains one of the most popular slot games and soon it will add a new one – Cowboys and Aliens, inspired from the Hollywood title.

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